Follow Up Boss Review: The CRM That Actually Follows Up
Follow Up Boss doesn’t have “AI” in its name. But it’s the smartest tool in a real estate agent’s stack because it automates the thing agents are worst at: following up. Every CRM promises to track leads. FUB is the one that actually does something about it. What It Does Follow Up Boss pulls leads from your website, Zillow, Realtor.com, Facebook ads, and wherever else they come in. Then it routes them, assigns them, and schedules follow-ups on a timeline that doesn’t depend on you remembering. ...